Law firm websites and SEO that win instructions
Website design for solicitors, SEO and Google Ads for law firms, and a Legal CRM that takes an enquiry all the way to a billed matter. Built for UK firms and the SRA's rules.
What makes a good law firm website?
A good law firm website shows each practice area on its own page, publishes the prices and service information the SRA Transparency Rules require, displays the SRA digital badge, loads fast on mobile and makes it easy to enquire. It should rank locally for searches like "family solicitor near me" and be clear enough for AI assistants to recommend.
Most people choose a solicitor in a hurry and under stress. They search, compare two or three firms on their phones, and call the one that looks clearest and most trustworthy. We design law firm websites around that moment, then build the SEO, ads and intake behind it so good enquiries reach a fee-earner fast.
High-street and regional law firms, niche practices and growing firms in the UK: family, conveyancing, wills and probate, immigration, employment, personal injury and commercial. From two-partner practices to firms of 150.
What we build for Law Firms.
Law firm website design
Practice-area pages, team profiles, reviews and fast enquiry routes, designed for people choosing a solicitor on their phone.
SRA transparency built in
Price and service information, complaints procedure and the SRA digital badge, presented clearly rather than buried.
SEO for solicitors
Local and practice-area SEO, Google Business Profile and content that ranks for the searches clients actually make.
Google Ads for law firms
Campaigns judged on instructions won, not clicks, with call tracking and spam enquiries filtered out.
Legal CRM and intake
Enquiries captured, conflict-checked and turned into matters, with time recording and billing in one system.
AI search visibility
Pages written so ChatGPT, Gemini and Google's AI Overviews can recommend your firm for your practice areas.
The rules of your industry, designed in.
What we plan for before a line of code, because retrofitting it later costs more.
Law Firms: packages and prices.
Starting prices, with a fixed quote after a free audit.
Legal Essentials
+setup · 12-month term
- SRA-ready website, hosted and maintained
- SRA compliance pack and Transparency Rules pages
- Nexelead CRM for 2 users
- Automatic Google review requests
- Google Business Profile set up
- 300 AI credits a month
Legal Growth
+setup · 12-month term
- Everything in Essentials
- SEO for 2 practice areas + local SEO
- 2 practice pages or articles a month
- 8 social posts a month
- AI lead scoring and automatic follow-ups
- 1,500 AI credits +essaging a month
Legal Dominate
+setup · 12-month term
- Everything in Growth
- SEO for 4 practice areas or locations
- Google Ads management
- 16 social posts and a client newsletter
- AI intake chat, call tracking, 15 CRM users
- 4,000 AI credits +essaging a month
The services behind the work.
No quotes theatre. Four steps.
You get an indicative range before discovery and a fixed scope after it. Nothing about the price should be a surprise.
The closest work we've written up.
Every project below ran through the same four steps.
Guides and pages that go deeper.
Not quite your sector?
How much does a law firm website cost?
Every project gets a fixed quote after a free audit, agreed before any work starts.
Do you offer monthly marketing packages for law firms?
Yes. The fee is never per lead or per case. See law firm marketing packages for everything included.
What must a solicitor's website include under SRA rules?
Under the SRA Transparency Rules, firms must display the SRA digital badge and their complaints procedure, and firms offering certain services, such as residential conveyancing, probate, employment tribunal claims and immigration, must publish prices and service information. We build these in as clear, editable pages.
How long does SEO take for a law firm?
Local practice-area rankings often improve within three to six months; competitive city-wide terms such as "divorce solicitor London" can take longer. We report monthly on rankings, calls and enquiries so you can see what's working.
Do you work with our case management system?
Yes. We integrate websites and intake with the systems firms already use where they offer an API, or our Legal CRM can handle intake, matters, time and billing in one place.
Can you write the content for our practice areas?
Yes. We draft practice-area pages and guides from interviews with your fee-earners, and every page is approved by your firm before it goes live.
Do you run Google Ads for solicitors?
Yes. We run Google Ads for law firms with call tracking and enquiry quality checks, so the account optimises for real instructions rather than form spam.
Can AI assistants recommend our firm?
Yes, if they can find clear, consistent information about you. Our AI SEO work makes your practice areas, locations, prices and reviews easy for ChatGPT, Gemini and Google AI to understand and cite.
Tell us about your business.
A senior person replies within one working day with a plan and a fixed price. No sales script, no obligation.
- Free audit of what you have now
- Fixed quote before any work starts
- You own the code, content and accounts
Or email info@devute.com
Tell us the goal. We’ll tell you the price.
A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.