Lead generation that scores before it distracts anyone
Captures enquiries, enriches them, scores them, and puts the ones worth a call in front of the person who should make it.
Built and run by Devute · UK-hosted · Your data, exportable
- Company size matches your best five customers
- Searched a buying-intent term, not a research one
- Read the pricing page before enquiring
- Sector fits, but well below your usual deal size
- Arrived on an article, not a product page
- No budget signal either way
- Message matches a known outreach template
- Free email domain with no company behind it
- Same text submitted to three other forms this month
Illustrative — not a real client’s data
The good enquiry is already in your inbox
Nobody loses deals because they had too few enquiries to read. They lose them because the right one was fourteenth.
Four steps, none of them yours
A number you are allowed to argue with
Every score arrives with the reasons behind it. Override it and the model takes the correction — which is the only way a sales team keeps trusting one.
- Company size matches your best five customers
- Searched a buying-intent term, not a research one
- Read the pricing page before enquiring
- Sector fits, but well below your usual deal size
- Arrived on an article, not a product page
- No budget signal either way
- Message matches a known outreach template
- Free email domain with no company behind it
- Same text submitted to three other forms this month
Illustrative. Descriptions, not clients.
It scores against your customers, not a generic model
The first thing we do is look at who you have actually sold to. A forty-person facilities firm scoring 92 means it looks like the accounts you already win.
The reasons are the product
Three lines under every score, in plain English. Nobody has to trust a black box, and nobody has to guess why yesterday’s 80 is today’s 40.
Disagreeing with it improves it
Overriding a score is a signal, not a workaround. The ones your team keeps correcting are the ones we get wrong.
Everything NexeLead does.
Capture from anywhere
Forms, chat, calls and imports land in one pipeline rather than four inboxes.
Enrichment
Company, size and sector attached automatically, so a name becomes context.
Scoring you can read
Every score comes with the reason for it, so the sales team can disagree with it.
Routing and alerts
The right person told immediately, in whichever tool they already live in.
Reporting on source quality
Which channel produces customers, not which produces volume.
What private beta means, in both directions
You will find the right-hand list out for yourself in week two. Better you read it now and decide, than find it and wonder what else we left out.
- Capture, enrichment, scoring and routing all working
- Scores you can read, override and correct
- Hosted by us in the UK, on your own instance
- A connector built for your CRM as part of onboarding
- Your data exportable in full, at any time
- Direct access to the people building it
- No self-serve signup — we set each instance up with you
- No public integrations directory yet; connectors are built per client
- Reporting is deliberately thin while we learn what matters
- The mobile app is a web view, not a native app
The questions beta clients asked
What does “private beta” actually mean here?
What does it cost?
Does it replace our CRM?
Can we override the score?
Where does the enrichment data come from?
What happens to our data if we stop?
What if we want it to work differently?
What it sits next to
Tell us the goal. We’ll tell you the price.
A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.