Google Ads that pay for themselves

The tracking counts the wrong thing

Form views recorded as conversions. Spam submissions counted alongside real ones. Nothing flowing back from the CRM about which enquiries actually became customers. Smart bidding then optimises hard toward that number — so the better the algorithm performs, the worse the account gets.

Performance Max is eating the brand traffic

People who were already going to search your name get served an ad, click it, and are booked as a paid conversion. The campaign reports a superb return because it is buying customers you already had. Excluding brand terms usually drops the headline figure and raises the profit.

One budget is funding every product at once

When everything sits in a single campaign, spend flows to whatever gets the cheapest clicks rather than whatever earns the most margin. Splitting by profitability instead of by keyword theme is usually the single biggest change we make.

The landing page undoes the work

The ad promises something specific and the click lands on a homepage. Every pound after that is spent recovering attention you had already bought. We build the page as part of the campaign, because the two are one system whether you treat them that way or not.

What you get before you pay us anything

A written document, not a discovery call with a document at the end of it. Yours to keep and to hand to whoever you like, including your current agency.