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Web development that’s built bespoke, not bolted together

Custom applications, headless and WordPress builds, and e-commerce that survives a peak-traffic day. Written to be maintained by whoever comes next — including if that is not us.

You own the code Fixed scope, fixed price UK team, no outsourcing Built to be handed over
01 / First question

Should you be building this at all?

A bespoke build is the most expensive way to solve a problem and occasionally the only one. Here is how we tell the difference, including when it costs us the job.

Don’t. Save your money if…
  • A template genuinely fits — you need a good-looking brochure site and nothing behind it
  • Something off the shelf already does 90% of it, and the last 10% is a preference rather than a problem
  • You are testing whether anybody wants this at all — validate first, on something cheap
  • Nobody internally can give a decision inside a week; a bespoke build will stall and you will pay for the waiting
Build it if…
  • The workflow is the business, and every tool you have tried makes people work around it
  • You are paying per seat, per month, for software that still needs three spreadsheets beside it
  • The site is load-bearing — it takes the orders, the bookings or the applications
  • Something exists and it is slow, fragile or nobody left will touch it
  • You need to own it: the code, the data and the ability to hire somebody else
02 / Capabilities

What we build.

01

Custom web applications

Bespoke apps built around your workflow — dashboards, portals, internal tools and customer-facing platforms.

02

Headless & WordPress builds

Modern front-ends on a headless CMS, or well-engineered WordPress when it is the right tool.

03

E-commerce

Storefronts and checkout that convert, integrate with your stack and survive a peak-traffic day.

04

API & systems integration

Connect the tools you already run so data flows instead of being re-keyed by hand.

05

Performance & Core Web Vitals

Fast-loading, SEO-ready pages — measured, not assumed.

03 / What it costs

Six things move the number

We are not going to print a price range and let you guess which end you are at. These are the things we ask about, so you can work it out before you speak to anyone.

01

How many screens are genuinely different

Forty pages off one template is a small job. Six screens that each behave differently is not. Templates are cheap; behaviour is not.

02

Whether people log in

Accounts, roles and permissions are the single biggest step change in a quote. Two roles is fine. "It depends who is looking" is a project.

03

What it has to talk to

A modern API is a day. A twelve-year-old system with no documentation and one person who remembers it is the risk on the whole build, and we would rather find it in week one.

04

Whether anything is being moved

Migrating content, orders or customer records is rarely the hard part. Deciding what to do with the fifteen years of it that nobody has looked at is.

05

Who is producing the words and pictures

The commonest reason a build runs late has nothing to do with code. If the content is coming from you, we plan the dates around it.

06

How hard it has to be pushed

A hundred users a day and ten thousand are different pieces of engineering. Tell us the number you expect and we will build for it, not for a number we made up.

Get it scoped, free Sites start at from £2,400. Applications go well beyond it — you get an indicative range on the first call and a fixed price after discovery.
04 / How it runs

You see it working the whole way through

Each phase says what we do and what you do. The second half is the one that gets left off most proposals, and it is the one that moves the dates.

01 1–2 weeks
Discovery
We work out exactly what is being built and write it down, including what is deliberately not in it. You get a fixed scope and a fixed price.
You: two or three sessions, and access to whoever knows how the current thing works.
02 2–3 weeks
Design
The screens that matter, designed and clickable before anybody writes production code. Changing a prototype is free; changing a built system is not.
You: react honestly to the prototype. This is the cheapest week to change your mind.
03 4–12 weeks
Build
Short sprints with something working at the end of each. You see it on a real URL throughout — no six-week silence followed by a reveal.
You: half an hour a week to look at it, and the content when we agreed it.
04 Ongoing
Launch and after
We deploy it, watch it, and fix what the first fortnight of real use finds. Then either we keep it running or we hand you the keys.
You: decide whether you want us afterwards. Both answers are fine.
05 / How we build

Interesting is not a compliment

The technology choices on a project you are paying for should be dull ones. Novelty is a cost you carry after we have gone.

Boring where boring is free

Mainstream frameworks with large hiring pools — React and Next.js, or well-engineered WordPress where that is genuinely the right tool. Nothing exotic, no framework of our own invention. The test is whether you could hire someone next year who already knows it.

Bespoke where bespoke earns it

The part that is actually your business gets built properly. The parts that are the same everywhere — auth, payments, email — get a boring, well-supported solution, because paying for a bespoke login form is paying for nothing.

Built to be left

A build that only we can maintain is a build we can charge you for forever, and that conflict is real whether or not anybody acts on it. So: documented, conventional, and yours. Leaving should be an inconvenience, never a rebuild.

06 / Handover

What you hold when we are finished

A build only we can maintain is one we could charge you for forever. That conflict exists whether or not anybody acts on it, so we design it out: leaving should be an inconvenience, never a rebuild.

  • The full source history, in your own repository
  • Every account and domain in your company’s name, not ours
  • A README another developer can actually start from
  • The design files, and the component library they came from
  • Your data, exportable, in a format something else can read
  • A written handover call with whoever takes it on
07 / Proof

Things we shipped

All work
Healthtech · AI -60% Triage time AI-assisted triage tool for a healthtech startup E-commerce · Performance 1.5s LCP (was 4.2s) E-commerce replatform for a D2C homeware brand
08 / Before you ask

The questions that decide it

What will it cost?
Sites start around £2,400 and applications go well beyond it, which is a useless answer on its own — that is why the section above lists what actually moves the number. The scoping is free, the estimate comes early, and the fixed price comes after discovery rather than being revised into one.
How long does it take?
A focused build is typically 6–12 weeks end to end and a larger platform three to six months. The realistic answer for your project comes out of discovery, and if content is coming from your side we plan the dates around that, because that is what usually moves them.
Who owns the code?
You do, from the first commit — it is in your repository, not ours. Same for the accounts, the domains and the data. There is no version of this where leaving us means starting again.
Do you use WordPress or something custom?
Whichever is right, and we will say which before you commit. WordPress is a good answer for a content-led site with people who need to edit it, and a bad one for an application. Being able to build both is the only way to answer that question honestly.
Can you take over something somebody else built?
Often, and we will tell you honestly if it should be rewritten instead — including when the honest answer costs us the smaller job. We look at it free first.
Do you outsource?
No. UK-based senior team, and you talk to the people writing the code. Same time zone, no account manager relaying questions.
What happens after launch?
Whatever you want. A care plan, a retained team that keeps building, or a clean handover to your own developer. Because you own everything, that stays your choice rather than becoming a negotiation.
09 / Related

What usually comes with it

Website Design Marketing sites that load fast, say the right thing and are straightforward to edit. From £85/mo Care Plans Managed hosting, updates, backups, monitoring, change time and the posts that go out each month — one plan, one number. From £600/mo SEO & Growth Technical SEO and growth engineering that gets your product found and converting.

Tell us the goal. We’ll tell you the price.

A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.